Top spirits marketing campaigns in June 2018

3rd July, 2018 by Owen Bellwood

Bacardi

In the latest instalment of Bacardi’s Sound of Rum campaign, the brand celebrated the summer solstice alongside dance music trio Major Lazer.

On the longest day of the year, Bacardi took over the streets of Chicago for a Caribbean-­inspired outdoor fiesta, featuring a live performance from the band.

The musical trio performed a set that included Lean On and Know No Better, while partygoers were served Bacardi rum-based cocktails.

Sound of Rum is a collaboration between Bacardi and Major Lazer and is one piece in the brand’s Do What Moves You campaign. The year­-long push aims to inspire consumers to live expressively.

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