Top spirits marketing campaigns in June 2018

3rd July, 2018 by Owen Bellwood

Edinburgh Gin

Edinburgh Gin has launched its first national advertising campaign, encouraging drinkers across the UK to ‘Do Your Gin Thing’.

The nationwide drive will feature in outdoor spaces and premium out-­of-­home digital sites in numerous UK cities.

Do Your Gin Thing will feature seven executions and is designed to be an “open invitation” for consumers to “have fun and enjoy Edinburgh Gin in their way”.

The endeavour will be supported online through the brand’s social media platforms, with a particular focus on Instagram.

Edinburgh Gin said it hopes to give both trade and consumers the “opportunity to explore different flavours and styles” and to enjoy a “varied and vibrant gin drinking experience”.

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