Top 10 best-selling local spirits brands

19th July, 2018 by Nicola Carruthers

Fortunes were mixed for the world’s best-selling ‘local’ spirits – spanning cachaça, pisco, soju and more – with over half of the brands reporting volume declines.

SB presents the best-selling local spirits

SB presents the best-selling ‘local’ spirits

A recent report compiled by Vinexpo and the IWSR forecasts that the consumption of ‘national spirits’ – products that are largely sold in their domestic market  – is set to grow by 2.1% to 1.48bn cases between 2016 and 2021, constituting almost half of the global spirits total.

The Spirits Business‘s latest Brand Champions report shed some light of the performances of key players in the sector last year.

Unfortunately, all baijiu companies approached by SB declined to disclose their volume data.

Muginoka shochu witnessed a double-­digit loss, while the volumes of fellow shochu Daigoro dropped below the 1m case threshold.

Diageo’s Ypióca cachaça and Compañia Pisquera de Chile’s Mistral pisco, however, reported the highest increases, both up by 6.3%.

Following our recently published Brand Champions 2018 report – an analysis of the spirits brands selling more than one-million cases annually – we run through the world’s best-selling ‘local’ spirits brands on the market today.

Click through the following pages to discover the top 10 best-selling ‘local’ spirits brands, listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2018.

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