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Malfy Gin launches Rome Airport activation

Italy-based Malfy Gin has launched the first travel retail activation for its Malfy con Limone expression in Rome.

The Malfy Gin activation features a Piaggio Ape, a classic Italian three-wheeled motorbike truck

The activation, which launched at Rome Airport, was created in partnership with travel retail operator Lagardère.

Malfy Gin’s activation is located in Terminal 1 at Rome Airport, offering travellers the chance to sample Malfy con Limone and purchase one-litre bottles of the expression from the back of an Italian three-wheeled truck.

Elwyn Gladstone, founder and owner of Biggar & Leith, owners of Malfy Gin, said: “We were very excited to be showcasing Malfy Gin in Rome Airport. Lagardère has been a great partner and saw Malfy Gin as a great opportunity to showcase this unique Italian product.

“Hundreds of thousands of tourists go through the airport, many on their way to the beautiful Amalfi Coast, and it is a great opportunity for them to bring home a taste of sunshine and a reminder of their wonderful vacation.”

Last month, Malfy became the latest brand to enter the pink gin category with the launch of Rosa Gin, made with Sicilian pink grapefruit and rhubarb.

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