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‘Costco for millennials’ moves into spirits
Wholesale mobile shopping app Boxed has expanded its offering with the launch of a bulk spirits delivery service in the US.
Wholesaler Boxed has launched a spirits delivery service in the US
The online wholesaler, described as the “Costco for millennials”, has added a range of spirits to its portfolio, available for delivery in California and Massachusetts.
Since its launch in 2013, the company has offered a service delivering bulk packages of non-perishable grocery items, such as laundry detergent and snacks.
The addition products such as Diageo’s Tanqueray gin, Cîroc vodka and Crown Royal Canadian whisky to the New York-based e-commerce company’s portfolio marks its first foray into spirits.
After an initial rollout in California and Massachusetts, Boxed plans to expand its bulk spirits delivery service into Florida and Texas in the coming months.
The company, described as the “Costco for millennials”, was founded by CEO Chieh Huang. Over the past five years, Boxed has expanded out of its founder’s garage to become a US$100 million business with distribution centres across the US.