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Camus hires global brand manager
Cognac house Camus has appointed Velier Spa’s Pier Paolo Catucci as its global brand manager.
Pier Paolo Catucci joins Cognac producer Camus as global brand manager
Catucci, who has “strong” brand building experience in the spirits industry, will be responsible for the Camus Cognac brand globally and help drive its growth.
He previously worked as senior marketing officer for wine and spirits distributor Velier Spa, where he led the strategy and development for a number of global brands including Hendrick’s gin, The Macallan Scotch whisky, Fever-Tree tonic, Scotch brand Glenfiddich, Sailor Jerry rum, and more.
Chief marketing officer Jean-Dominique Andreu said: “Pier Paolo brings a strong background and understanding of the drink industry combined with a strong expertise as a brand builder in the premium spirits business.
“His experience and vision will be valuable for Camus in the development of its own brand.”
Earlier this year, Camus appointed drinks industry veteran Jean-Dominique Andreu as its new chief marketing officer.