Burleighs unveils Leicester Tigers gin
Leicestershire-based gin producer Burleighs has partnered with local rugby team Leicester Tigers on a new bottle design.
The new packaging for Burleighs Leicester Dry Gin (Tigers Edition) features the club’s red, white and green stripes.
Customers who pre-order the first batch will receive an invite to collect their gin in person at a launch event on 8 September at the Tigers’ home game against Newcastle Falcons.
Leicester Tigers are also hosting a ‘Meet the New Guys’ cocktail evening on 25 September at the team’s Welford Road stadium.
The rugby team and Burleighs have partnered to offer competitions and gin experiences to season ticket holders and fans throughout the season.
Matt Payne, Burleighs managing director, said: “It’s a huge honour to partner with one of world’s elite sporting teams to create a unique gin offering.
“Our business has long been an advocate of supporting local businesses and teaming up with Leicester Tigers is something for the county to be very proud of.”
The expression joins the Burleighs range, which includes London Dry Gin, Export Strength, Distillers Cut Gin, Pink Edition and Leicester Dry Gin.
Burleighs Leicester Dry Gin (Tigers Edition) is priced at £35 and is available to buy online at burleighsgin.com.