Menu Menu
sb Awards Latest issue Subscribe
Search Close
Close Menu
Top 10

The top 150

By admin

Top 150 spirits brands by volume

RANK BRAND OWNER CATEGORY 2013 2014 2015 2016 2017 %+/­-
1 Jinro Hite­-Jinro Local – Soju 67.4 70.9 71.8 71.9 75.6 5.2%
2 Officer’s Choice Whisky Allied Blenders & Distillers Whisky – Indian 23.8 28.4 32.9 32.9 32 -2.6%
3 Emperador Alliance Global Group Brandy 33 33 30.5 28 27.1 -3.2%
4 McDowell’s No.1 Whisky United Spirits Whisky – Indian 24.9 25.8 25.9 26.7 26.6 -0.4%
5 Smirnoff Diageo Vodka 26.1 25.6 25.8 25.5 26 2.0%
6 Tanduay Tanduay Distillers Rum 14 17 16.5 16.6 19.5 17.5%
7 Imperial Blue Pernod Ricard Whisky – Indian 10.9 14.1 17.5 18 19 5.6%
8 Royal Stag Pernod Ricard Whisky – Indian 14.8 16.1 17.3 18 18.7 3.9%
9 Johnnie Walker Diageo Whisky – Scotch 20.1 17.9 17.6 17.4 18.3 5.2%
10 Bacardí Bacardi Rum 19.1 18.2 17.4 17.2 16.8 -2.7%
11 Cachaça 51 Companhia Müller de Bebidas Local – Cachaça 19 18 16.8 16.7 14.7 -12.0%
12 Jack Daniel’s Brown­-Forman Whiskey – American 11.5 11.7 12.2 12.5 12.9 3.6%
13 McDowell’s No.1 Rum United Spirits Rum 16.2 16.6 16.2 14.9 12.5 -16.1%
14 Captain Morgan Diageo Rum 10.3 10.4 10.3 10.7 11.7 9.3%
15 Absolut Pernod Ricard Vodka 11.5 11.1 11 11 11.3 2.7%
16 Pitú Pitú Local – Cachaça 10.6 10.6 10.6 10.9 10.7 -2.2%
17 Original Choice John Distilleries Whisky – Indian 10 10.5 10.7 10.1 10.3 1.8%
18 Velho Barreiro Tatuzinho Local – Cachaça 9.8 9.8 9.9 9.9 10 1.0%
19 Jose Cuervo Becle Tequila N/A N/A N/A 8.9 9.5 6.4%
20 Hayward’s Fine United Spirits Whisky – Indian 8.3 9.6 7.4 8.2 8.9 8.5%
21 Jim Beam Beam Suntory Whiskey – American 6.9 7.4 7.4 8 8.9 10.6%
22 Martini Bacardi Speciality – Vermouth 10.8 9.9 9.4 8.9 8.7 -1.7%
23 Khortytsa Global Spirits Vodka 6.3 7 7.3 7.5 8.1 7.9%
24 Żubrówka Roust Vodka 4.4 5.2 6.2 7.1 7.9 11.3%
25 Hennessy LVMH Cognac 5.8 5.9 6.3 7 7.6 8.5%
26 Iichiko Sanwa Shurui Local – Shochu 8 8 7.8 7.8 7.5 -3.7%
27 Old Tavern United Spirits Whisky – Indian 8.7 8.6 9.4 8.8 7.4 -15.9%
28 Jägermeister Mast-­Jägermeister Speciality – Bitters 7.2 6.8 6.9 7.1 7.2 1.4%
29 Hlibny Dar Bayadera Group Vodka N/A 6.6 6.3 6.9 7.1 2.9%
30 8PM Radico Khaitan Whisky – Indian 4.8 4.3 4.1 5.7 7 24.2%
31 Crown Royal Diageo Whisky – Canadian 5.5 5.3 6.2 6.8 7 2.9%
32 Ballantine’s Pernod Ricard Whisky – Scotch 6 6.1 6.2 6.7 6.9 3.0%
33 Baileys Diageo Liqueurs 6.5 6.2 6.3 6.4 6.9 7.8%
34 Jameson Pernod Ricard Whiskey – Irish 4.6 4.9 5.3 6.2 6.9 11.3%
35 New Mix Brown-­Forman RTD 5.1 5.3 5.7 6.1 6.4 4.5%
36 Blenders Pride Pernod Ricard Whisky – Indian 4.2 4.8 5.6 6.2 6.4 3.2%
37 Bagpiper United Spirits Whisky – Indian 9.5 7.9 7.2 7 6 -14.3%
38 Fernet­Branca Fratelli Branca Speciality – Bitters 5 5.2 5.3 5.1 5.3 2.3%
39 Ypióca Diageo Local – Cachaça 6.5 5.2 4.9 4.8 5.1 6.3%
40 Gordon’s Diageo Gin 3.7 3.6 4.4 4.6 5.1 10.9%
41 JD & Cola Brown-­Forman RTD 4.9 4.7 4.6 4.9 5 2.7%
42 Ricard Pernod Ricard Speciality – Anis 4.8 4.8 4.8 4.6 4.6 0.0%
43 Grant’s William Grant & Sons Whisky – Scotch 4.7 4.4 4.4 4.5 4.5 1.3%
44 Royal Challenge United Spirits Whisky – Indian 1.8 2.5 3.6 4.7 4.5 -4.3%
45 Svedka Constellation Brands Vodka 4 4.2 4.1 4.3 4.5 3.2%
46 Havana Club Pernod Ricard Rum 3.9 4 4 4.2 4.4 4.8%
47 Pyat Ozer Alcohol Siberia Group Vodka 6.3 5.5 4.2 4.2 4.3 1.9%
48 Director’s Special Whisky United Spirits Whisky – Indian 4.3 4.4 4.6 4.7 4.2 -10.6%
49 Chivas Regal Pernod Ricard Whisky – Scotch 4.7 4.6 4.4 4.3 4.2 -2.3%
50 Aperol Gruppo Campari Speciality – Bitters 2.6 2.7 3 3.4 4 17.6%

Top 150 spirits brands by volume

RANK BRAND OWNER CATEGORY 2013 2014 2015 2016 2017 %+/­-
51 Bombay Sapphire Bacardi Gin 2.8 3 3.3 3.8 4 5.9%
52 Skyy Gruppo Campari Vodka 3.8 3.9 4 3.9 3.8 -2.1%
53 Morosha Global Spirits Vodka 3.3 3.3 3.4 3.5 3.8 9.8%
54 Magic Moments Radico Khaitan Vodka 2.9 3.2 3.5 3.6 3.7 3.0%
55 Krupnik Marie Brizard Wine & Spirits Vodka 5 3.5 4 4.4 3.7 -15.9%
56 Malibu Pernod Ricard Liqueurs 3.7 3.4 3.4 3.6 3.7 2.8%
57 Stolichnaya SPI Vodka 3.3 3.4 3.4 3.5 3.6 3.8%
58 Soplica Roust Vodka 2 2 2.5 3.1 3.5 12.9%
59 Tanqueray Diageo Gin 2.2 2.4 2.6 3 3.5 16.7%
60 Bangalore Malt Whisky John Distilleries Whisky – Indian 0.1 0.8 1.1 2.1 3.5 69.8%
61 Grey Goose Bacardi Vodka 3.9 4 4 4 3.5 -13.3%
62 Suntory Kakubin Suntory Spirits Whisky – Japanese 2.9 3.2 3.6 3.3 3.4 4.0%
63 Campari Gruppo Campari Speciality – Bitters 3 3.1 3.2 3.3 3.4 4.3%
64 Aguardiente Antioqueño Fabrica de Alcoholes y Licores de Antioquia Local – Aguardiente 4.3 4.2 2.5 3.6 3.4 -4.4%
65 J&B Diageo Whisky – Scotch 4 3.7 3.5 3.5 3.4 -2.9%
66 Yeni Diageo Local – Raki N/A 3.5 3.5 3.4 3.4 0.0%
67 Russian Standard Roust Vodka 3 3.1 3.2 3.3 3.4 3.0%
68 Belenkaya Synergy Vodka 6.1 4.7 3.5 3.7 3.4 -8.7%
69 Dreher Gruppo Campari Brandy 3.3 3.4 3.4 3.3 3.4 1.5%
70 Kanoka Asahi Breweries Local – Shochu 3.4 3.4 3.4 3.4 3.3 -2.9%
71 Medoff Eastern Beverage Company Vodka N/A 3.4 3.2 2.9 3.1 7.3%
72 William Lawson’s Bacardi Whisky – Scotch 2.8 3.1 3.1 3 3.1 5.0%
73 William Peel Marie Brizard Wine & Spirits Whisky – Scotch 2.7 2.8 2.9 3 3.1 3.3%
74 Old Admiral Brandy Radico Khaitan Brandy 3.9 3.5 3.3 3.5 3.1 -12.1%
75 Finlandia Brown­-Forman Vodka 3.5 3.2 3.1 3 3 1.0%
76 Black Nikka Asahi Breweries Whisky – Japanese 1.8 2 2.4 2.7 3 11.1%
77 Burnett’s Heaven Hill Brands Vodka 2.4 2.6 2.9 2.9 2.9 -1.1%
78 Beefeater Pernod Ricard Gin 2.6 2.6 2.7 2.8 2.8 0.0%
79 Sauza Beam Suntory Tequila 2.8 2.9 2.9 2.8 2.8 0.3%
80 Dewar’s Bacardi Whisky – Scotch 3 2.7 2.7 2.8 2.6 -5.7%
81 Seagram’s Pernod Ricard Gin 2.8 2.7 2.5 2.6 2.6 0.0%
82 Patrón Patrón Spirits International Tequila 2.1 2.2 2.2 2.5 2.6 5.1%
83 Label 5 La Martiniquaise Whisky – Scotch 2.5 2.6 2.6 2.6 2.6 -0.4%
84 Žołądkowa Czysta De Luxe Stock Spirits Group Vodka 4.9 4.2 3.5 3.5 2.6 -26.1%
85 Pinnacle Beam Suntory Vodka 2.8 2.6 2.5 2.6 2.5 -4.1%
86 Evan Williams Heaven Hill Brands Whiskey – American 1.7 1.9 2.1 2.3 2.4 6.0%
87 Ketel One Diageo Vodka 2.4 2.4 2.4 2.4 2.4 0.0%
88 Black & White Diageo Whisky – Scotch 1.2 1.3 1.4 1.8 2.4 33.3%
89 Green Mark Roust Vodka 5.8 4.2 2.5 2.2 2.2 0.0%
90 Bell’s Diageo Whisky – Scotch 2.5 2.5 2.2 2.1 2.2 4.8%
91 Martell Pernod Ricard Cognac 1.9 1.9 2.2 2.1 2.2 4.8%
92 Barcelo Ron Barcelo Rum 2.1 2.2 2 2.1 2.2 6.3%
93 Gosudarev Zakaz Synergy Vodka 1.6 1.6 1.8 2.4 2.2 -8.4%
94 Black Velvet Constellation Brands Whisky – Canadian 2.2 2.3 2.2 2.2 2.2 0.5%
95 Rémy Martin Rémy Cointreau Cognac 1.8 1.7 1.9 2 2.1 7.0%
96 De Kuyper Beam Suntory/De Kuyper Liqueurs 2.2 2.3 2.2 2.2 2 -5.9%
97 Cîroc Diageo Vodka 2.2 2.6 1.8 2.4 2 -16.7%
98 Canadian Club Beam Suntory Whisky – Canadian 1.9 1.9 1.9 2 2 -1.2%
99 Paul Masson Grande Amber Constellation Brands Brandy 1.3 1.6 1.9 2 2 1.5%
100 Maker’s Mark Beam Suntory Whiskey – American 1.4 1.5 1.6 1.7 1.9 10.6%

Top 150 spirits brands by volume

RANK BRAND OWNER CATEGORY 2013 2014 2015 2016 2017 %+/­
101 Žytniówka Roust Vodka 0.8 1.3 1.6 1.8 1.9 5.6%
102 Sobieski Marie Brizard Wine & Spirits Vodka 2.2 2 2 1.9 1.8 -5.3%
103 Talka Roust Vodka 2.8 2.8 1.8 1.6 1.8 12.5%
104 Signature Whisky United Spirits Whisky – Indian 1.6 1.6 1.5 1.6 1.8 12.5%
105 Contessa Radico Khaitan Rum 2.6 2.7 2.7 2 1.8 -10.1%
106 McDowell’s No.1 Brandy United Spirits Brandy 2.4 2.4 2.7 2.2 1.7 -22.7%
107 Seagram’s 7 Crown Diageo Whiskey – American 2.4 2.4 2 1.9 1.7 -10.5%
108 Buchanan’s Diageo Whisky – Scotch 1.9 1.6 1.4 1.7 1.7 0.0%
109 Passport Pernod Ricard Whisky – Scotch 1.4 1.6 1.9 1.7 1.7 0.0%
110 Bulbash Bulbash Vodka 1.5 1.7 1.3 1.5 1.7 9.7%
111 Jack Daniel’s Tennessee Honey Brown-­Forman Whiskey – American 1 1.3 1.5 1.5 1.6 8.9%
112 Muginoka Suntory Spirits Local – Shochu 2.1 2.1 2 2 1.6 -18.8%
113 Ron Medellin Fabrica de Alcoholes y Licores de Antioquia Rum 1 1 1 1.4 1.6 15.7%
114 Wyborowa Pernod Ricard Vodka 1.9 1.4 1.6 1.7 1.6 -5.9%
115 Clan Campbell Pernod Ricard Whisky – Scotch 1.7 1.7 1.6 1.6 1.6 0.0%
116 Sir Edward’s La Martiniquaise-­Bardinet Whisky – Scotch 1.4 1.5 1.5 1.5 1.6 3.9%
117 Kahlúa Pernod Ricard Liqueurs 1.6 1.6 1.5 1.5 1.6 6.7%
118 White & Blue Alcobrew Whisky – Indian 0.1 0.4 1.2 1.4 1.6 N/A
119 Eristoff Bacardi Vodka 2 1.9 1.8 1.7 1.6 -4.8%
120 Khaoma Asia Waters Vodka 1.6 1.8 1.4 1.5 1.6 4.7%
121 Wild Turkey (including Wild Turkey American Honey) Gruppo Campari Whiskey – American 1.4 1.4 1.4 1.5 1.5 3.4%
122 Campari Soda Gruppo Campari RTD 1.7 1.7 1.7 1.6 1.5 -3.2%
123 White Horse Diageo Whisky – Scotch 1.5 1.7 1.5 1.3 1.5 15.4%
124 Poliakov La Martiniquaise Vodka 1.2 1.3 1.4 1.5 1.5 2.1%
125 Lubelska Stock Spirits Group Liqueurs 2.5 1.8 1.3 1.3 1.5 14.7%
126 Gorbatschow Henkell Vodka 1.2 1.4 1.3 1.4 1.4 0.6%
127 100 Pipers Pernod Ricard Whisky – Scotch 1.3 1.4 1.5 1.4 1.4 0.0%
128 Prestige Stock Spirits Group Vodka 1.1 1.1 0.9 0.9 1.4 54.4%
129 Larios Beam Suntory Gin 0.9 1 1 1.2 1.4 12.7%
130 Žołądkowa Gorzka Stock Spirits Group Liqueurs 1.4 1.2 1.4 1.5 1.4 -10.0%
131 Torres Brandy Torres Brandy 1.4 1.4 1.4 1.3 1.4 1.6%
132 Old Port Rum Amrut Distillers Rum 1.5 1.8 1.9 1.7 1.3 -22.3%
133 Old Kenigsberg Alliance 1892 Brandy Factory Brandy 1.5 1.4 1.4 1.3 1.3 0.8%
134 Courvoisier Beam Suntory Cognac 1.4 1.4 1.3 1.3 1.3 -2.7%
135 Vat 69 Diageo Whisky – Scotch 1.2 1.2 1.3 1.2 1.3 8.3%
136 Don Julio Diageo Tequila N/A 0.4 0.9 0.9 1.3 44.4%
137 Cachaça 51 Ice Companhia Müller de Bebidas RTD 1.5 1.5 1.3 1.1 1.3 12.4%
138 Mistral Compañía Pisquera de Chile Local – Pisco 1.1 1.1 1.2 1.2 1.3 6.3%
139 Glenfiddich William Grant & Sons Whisky – Scotch 1.1 1.1 1.1 1.2 1.3 4.0%
140 El Jimador Brown-­Forman Tequila 1.2 1.1 1.1 1.2 1.2 6.6%
141 Appleton Gruppo Campari Rum 1.2 1.2 1.3 1.2 1.2 0.0%
142 Canadian Mist Brown-­Forman Whisky – Canadian 1.6 1.5 1.4 1.3 1.2 -4.2%
143 Kozatska Rada Bayadera Group Vodka N/A 1 1.1 1.2 1.2 0.0%
144 Ramazzotti Pernod Ricard Speciality – Bitters 1.3 1.2 1.3 1.2 1.2 0.0%
145 Amarula Distell Liqueurs 1.4 1.3 1.2 1.1 1.2 10.5%
146 Tullamore Dew William Grant & Sons Whiskey – Irish 0.9 0.9 1 1 1.2 12.4%
147 Tsarskaya/Imperial Collection Gold Ladoga Vodka 0.6 0.6 0.7 1 1.2 14.9%
148 Cointreau Rémy Cointreau Liqueurs 1.1 1.1 1.1 1.1 1.2 1.8%
149 Deep Eddy Vodka Heaven Hill Brands Vodka 0.2 0.5 0.7 1 1.2 15.0%
150 Božkov Stock Spirits Group Rum 0.9 0.9 1.2 1.1 1.1 3.5%

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No

The Spirits Business
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.