The top 10 fastest-growing spirits brands

20th June, 2018 by Nicola Carruthers

7. Tanduay

2017: 19.5m

2016: 16.6m

% change: 17.5%

The world’s best-selling rum brand, Tanduay, achieved huge growth in 2017 to reach 19.5m cases. The Philippine rum brand overtook Bacardi in the volume stakes with an impressive increase of 17.5% – the most of any rum brand among the million-case sellers.

Tanduay rum signed a multi-year partnership to become the official rum sponsor of US basketball team the Brooklyn Nets in April last year. The deal comes as Tanduay looks to boost its business in the US.

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