The top 10 fastest-growing spirits brands

20th June, 2018 by Nicola Carruthers

8. Tanqueray

2017: 3.5m

2016: 3.0m

% change: 16.7%

Diageo-owned Tanqueray gin experienced rapid growth in 2017, notching up 16.7% to 3.5m cases – the fastest growth rate for any gin among our million-case brands.

In the six months to 31 December 2017, Tanqueray grew by double-digits, bolstered by sales in Europe. The brand also drove category growth in Brazil and Mexico. As part of Diageo’s plan to increase Tanqueray’s presence in the US, the drinks giant teamed up with Snoop Dogg to appoint 10 key “influencers” called The Tanqueray Ten.

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