The top 10 fastest-growing spirits brands

20th June, 2018 by Nicola Carruthers

2. Prestige

 

2017: 1.4m

2016: 0.9m

% change: 54.4%

Stock Spirits Group’s Prestige vodka brand showed the second fastest growth rate of any million-case spirit brand last year, prompting The Spirits Business to name it Vodka Brand Champion 2018. The brand witnessed an impressive 54.5% increase to exceed sales of 1m cases.

Richard Hayes, group sales and marketing director at Stock Spirits, told The Spirits Business: “Prestige’s growth has been driven by sustained, consistent awareness and trial­-building. This is converting an increasing number of consumers who have ever tried the brand into regular drinkers overtime.”

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