SWA hires Droogsma as industry director

The Scotch Whisky Association (SWA) has appointed Dagmar Droogsma as director of industry.

Droogsma, who previously worked as head of DEFRA’s unit responsible for EU strategy and negotiations, will work on operational issues, alcohol policy, taxation and the industrial strategy at the SWA.

She previously worked in a number of senior roles in the civil service, including at the department for energy and climate change. Droogsma also previously worked for The Royal Institution of Chartered Surveyors and as a lawyer in the Netherlands.

Droogsma said: “I’m absolutely thrilled to have joined the SWA. I’m excited about using my experience and skills to drive the sustainable growth of the whisky sector through and beyond Brexit.

SWA chief executive Karen Betts said: “I’m delighted that Dagmar is joining the SWA team. She will bring a wealth of experience from her previous roles, both inside and outside government.

“She will strengthen the association’s expertise at a busy time, as the industry works to ensure that Scotland’s national drink continues to thrive.”

Dagmar will be based at the SWA’s London office.

Last month, the SWA appointed Gerry McFall as director of strategy and communication.