Gordon’s launches ‘ultra-low-alcohol’ G&T range

Diageo-owned Gordon’s has created two “ultra-low-alcohol” pre-mixed gin and tonic sparkling beverages, one made with lime and the other with grapefruit.

Gordon’s Ultra Low Alcohol G&T range comes in two flavours: lime and grapefruit

Available to purchase from UK retailers as of today (18 July), both Gordon’s Ultra Low Alcohol G&T with a Hint of Lime and Gordon’s Ultra Low Alcohol G&T with a Hint of Grapefruit are bottled at 0.5% abv.

The two expressions are made from Gordon’s London Dry distillate and are available in 250ml formats at an RRP of £1.49 per bottle, or £4.99 for a pack of four.

Chris Brooks, senior innovation commercialisation manager, Diageo, said: “We know there is a credible opportunity or branded spirits within the low and non-alcoholic category, with non-alcoholic wine up 66% and non-alcoholic beer showing 37% value growth.

“In the first half of this year, Gordon’s grew double-digit in Europe and there is a real opportunity to make no- or low-alcohol drinking experiences as good as alcoholic drinking experiences. We are therefore confident that this premium low-alcohol offering will provide a great sales opportunity for retailers.”

In July last year, Gordon’s launched a pink gin made with raspberry, strawberry and redcurrant.