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Alcohol retail value hits $336bn in Asia Pacific
The retail value of alcoholic beverages in Asia Pacific reached almost US$336 billion in 2017, despite volumes declining, the IWSR has reported.
Alcohol retail sales reached almost US$336bn in Asia Pacific in 2017
Total Asia Pacific alcohol retail value in 2017 grew 9.8% to US$335.9bn, while volumes dipped 0.6% – 63.3 million nine-litre cases – to 10.55bn cases.
Spirits experienced a marginal increase in volume sales – 0.2% – to 1.99bn cases, but value grew much quicker at 16.1% to reach US$155.7bn.
The IWSR attributed this to the thriving baijiu category in China, with Japan and Burma noted as the next two biggest contributors thanks to “strong growth” of local whiskies.
Mixed drinks also grew by both volume and value (1.2% and 4.4% respectively), as did wine (0.4% and 6.7% respectively). This was thought to be due to the growing ready-to-drink (RTD) market in Japan as younger consumers move away from beer.
Cider was also up 5% by volume and 10.8% by value, making beer the only category to report volume declines (-1%), though value retail sales were up (4.3%).