Starward appoints UK brand manager

Australian malt whisky brand Starward has appointed Pete Garraway as its UK brand manager.

Pete Garraway is the new UK brand manager for Starward Whisky

Garraway boasts previous experience working for the likes of Coca-Cola, Scottish & Newcastle and Heineken.

Most recently, he worked as London sales controller at tonic water and mixer producer Fentimans where he was responsible for developing and implementing the company’s five-year growth plan.

Garraway said he was “thrilled to be joining Starward”, which is being looked after by Axiom Brands in the UK.

Garraway added: “It’s great to be involved with such an exciting brand that is both bold and innovative.

“Having visited the distillery in Melbourne, I was so inspired by the creative and innovative spirit of the team and I’m hoping to be able to bring that same energy and enthusiasm to the UK market.”

In 2015, Diageo’s investment and mentoring business Distill Ventures made an undisclosed investment in the Melbourne-based whisky brand.

In September the following year, Starward opened a new distillery enabling the brand to double its production capacity.