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Patrón execs retire after Bacardi acquisition

Following Bacardi’s completed acquisition of Patrón Spirits International, Dave Lawrence and Phil Gervasi will retire from the Tequila company.

Albert Latour (left) and Darren Doalson (right) have joined Patrón Spirits International

The deal, which values the Tequila maker at US$5.1 billion, was first announced in January 2018 and closed on 30 April.

Lawrence, Patrón’s chief financial officer, has led the firm’s worldwide finance and administration for the last 15 years. He was “instrumental in the successful integration” of Patrón and Bacardi, the company said.

Patron’s executive vice president of North American sales, Phil Gervasi, will retire at the end of autumn this year. During his time at the company, he was responsible for overseeing “significant sales and market share gain” for Patrón’s spirits portfolio.

The company’s regional vice president of sales – west, Darren Doalson, will take over from Gervasi. At Patrón, Doalson has been responsible for sales strategy, execution and performance management of the company’s largest-selling division in North America.

Albert Latour, a 17-year Bacardi veteran, will become the vice president of finance for Patrón Spirits. He will be responsible for financial planning, reporting, and capital management for the firm.

Latour, the vice president of financial performance for Bacardi North America, will transition into the role full-time over the coming month and will divide his time between Switzerland, Bermuda and the US for the time being.

“Phil and Dave have been absolutely integral to the growth and success of Patrón, and we can’t thank them enough for their tireless and loyal efforts on behalf of this company and this brand. I’m proud to call them my friends, and I wish them well in this exciting new chapter of their lives,” said Ed Brown, president and CEO of Patrón Spirits.

“We’re also very pleased to announce that Darren Doalson will now be leading our sales organisation and we’re thrilled to welcome Albert to the Patrón team, and look forward to learning from his expertise and experience within Bacardi.”

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