De Kuyper signs Rossi & Rossi as Italian distributor

16th May, 2018 by Nicola Carruthers

Dutch drinks group De Kuyper has signed a distribution deal for its spirits and liqueurs range with Rossi & Rossi in Italy.

De Kuyper CEO Mark de Witte said the deal is in line with the company’s strategy to “own the cocktail”

From May, Rossi and Rossi will distribute De Kuyper’s brands, including Rutte Gin & Jenever, Cherry Heering, Mandarine Napoléon and Bébo coffee liqueur. 

Founded In 1946, Rossi & Rossi already distributes more than 20 spirits brands to high-end customers and bars across Italy.

“We are convinced that with their strong experience and network Rossi & Rossi is the best affiliate for us to drive long-term sustainable growth for our premium brands in Italy,” said Mark de Witte, CEO of De Kuyper.

“One of Rossi & Rossi’s core strength is to build up premium on-trade brands, which will considerably support our company vision to ‘own the cocktail’.”

Walter Rossi, co-owner of Rossi & Rossi, said: “We constantly research and handpick quality brands mainly of artisanal production, in order to present them to the attention of connoisseurs and of those who appreciate.

“We basically only sell what we believe in: deep respect for craftsmanship, tradition, quality and commitment. That’s why the De Kuyper premium brands are a great gain for us.”

In November last year, Beam Suntory appointed De Kuyper as distributor of its brands in the Netherlands.

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