Unmissable exhibitors at TFWA Asia Pacific

30th April, 2018 by Melita Kiely


Stand: F27, Basement 2

Cream liqueur producer Amarula will unveil its latest expression at this year’s TFWA Asia Pacific show – Amarula Vanilla Spice. The latest variant from the Distell­-owned brand is made from “ethically sourced” African ingredients, including the native marula fruit and vanilla extract from Madagascar.

“Amarula represents Africa in a bottle and uses only genuine, African ingredients, handpicked and handcrafted to create distinctive taste profiles,” says global brand strategy manager Natasha Maharaj.

Amarula has also partnered with African artists to design limited-edition packaging inspired by Africa’s cultural diversity. The four global travel retail­-exclusive bottles depict designs from Egypt, Kenya, South Africa and Nigeria, each created to encapsulate African fashion, art, sculpture, furniture, textiles and jewellery designs.

“African artists are not followers, they are leaders and trend­setters,” adds Maharaj.

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