Three Olives debuts rosé-flavoured vodkaBy Nicola Carruthers
Proximo Spirits has extended its Three Olives Vodka range with the launch of a rosé-flavoured expression.
Bottled at 30% abv, Three Olives Rosé Vodka combines the “refreshing fruity taste” of rosé wine with the “smoothness” of Three Olives Vodka.
To promote the new expression, Proximo has teamed up with Betches Media on custom social content, limited-edition merchandise and events this summer.
Initiatives include a rosé versus vodka rap battle music video and a special appearance at AEG’s Day Club party in Palm Springs in California, US.
Three Olives Rosé Vodka is recommended served over ice with club soda, and in Sangria and spritzers.
The expression is available across the US at an RRP of US$17.99 per 750ml bottle.
Launched in 1998 by White Rock Distilleries, Three Olives Vodka is made from wheat harvested in England and consists of a portfolio of 20 flavours. White Rock sold Three Olives to Proximo Spirits in 2007 for an undisclosed sum.
In April last year, Proximo Spirits partnered with American singer-songwriter Halsey to launch a new marketing campaign for Three Olives Vodka in “celebration of individuality”.