The best April Fools’ Day industry ‘news’

3rd April, 2018 by Amy Hopkins

The tricksters of the drinks world were out in full force this 1 April with a barrage of funny, wacky, and very-nearly-believable ‘news’ stories.

From a royal whisky to a rum beast roaming the Thames, these are some of the best April Fools gags from the spirits world

1 April is always a time of mixed feelings at SB’s headquarters – encompassing both excitement and trepidation as our team of journalists approach every press release with a particularly cynical eye.

With so much innovation and jaw-dropping announcements in the industry, some of the gags that did the rounds over this Easter weekend almost had us fooled – but not quite.

Click through the following pages to read about some of the creative pranks dreamt up by spirits brands this April Fools’ Day.

If you think we have neglected to mention any, let us know in the comments section below.

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