New Holland Spirits launches RTD rangeBy Owen Bellwood
New Holland Spirits, the distilling division of New Holland Brewing Co, has unveiled its new range of ready-to-drink (RTD) cocktails.
The Michigan-based spirits brand has unveiled three RTD expressions made with spirits from its portfolio, including its Beer Barrel Bourbon and Knickerbocker Gin.
The RTD lineup includes Bourbon and Cola, Blueberry Gin Lemonade and Holland Mule – a twist on the Moscow Mule.
New Holland’s president and founder, Brett VanderKamp, said: “It was a natural progression to look at ready-to-drink cocktails once we got our beer into cans, since canned cocktails can go anywhere beer can go.
“RTD packaging allows our consumers to conveniently and easily bring delicious cocktails on boats, to beaches, on the golf course, and to social events without having to pre-mix by hand.
“I’m very excited to see this project roll out and get these cocktails into the hands of consumers.”
The three expressions will be available in packs of four 12oz cans in Michigan on 1 May, with a state-wide rollout in the coming months.