New Amazon series to make Scotch ‘less stuffy’By Amy Hopkins
Drinks experts Colin Hampden-White, Helena Nicklin and Adrian Smith are set to host a new educational series on Scotch whisky, which will air on Amazon Prime later this year.
The three-part series, called The Three Drinkers Do Scotch, will take viewers on a journey across Scotland to “absorb the flavours, culture and diversity” of the nation’s famous spirit.
The first episode will focus on the characteristics and production of Scotch, the second will look at the spirit’s key regions, and the third will offer a ‘journey through Scotland’.
The series will be filmed this summer and is slated to air in November. Series one will be created in partnership with Winerist – an experiential food and drink tour and digital content provider.
“We want people to feel inspired to try Scotch whisky – maybe for the first time, or perhaps they are already a fan looking for something new,” said Hampden-White, a drinks writer, editor and photographer, and Keeper of the Quaich.
“This is the other side of the all-too-often snobbish and pretentious way in which drinks are communicated. Scotch has never before been promoted through entertainment on a digital platform as The Three Drinkers are doing so now.”
Drinks communicator Nicklin added: “During filming, my intention is to get as close as possible to make the world of whisky – and drinks in general – less stuffy. Forget the swirling glasses and the lofty tasting notes.
“This show is fun and we want to teach through an entertaining travelogue in a way that appeals and makes sense to everyone.”
Smith is wine and spirits columnist for The Independent and official brand ambassador for wine community Vivino. He said: “Now is the time to encourage younger and more inquisitive generations to get involved and excited about this industry.
“Drinks tend to all look the same on camera, but this is a subject that is so sexy in real life. So we asked ourselves how can we take a world-famous spirit and inspire people. Our first three episodes are only the beginning.”