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Jim Beam to launch bartender classes in UK
Jim Beam will launch a series of “American college-themed” classes for bartenders in the UK next month, called Jim Beam Presents: Class of 2018.
Jim Beam Presents: Class of 2018 will launch in the UK in May
The new bartender engagement programme will offer an immersive experience designed to help bartenders gain a better understanding of the Bourbon brand.
Jim Beam plans to work with numerous guest speakers to launch the programme, including Curious Bartender author Tristan Stephenson, Dandelyan head bartender Alex Lawrence, and Fred Noe, Jim Beam’s seventh generation master distiller.
The classes will take place in the following cities:
- London 8-9 May
- Edinburgh 16 May
- Liverpool 29 May
- Birmingham 12 June
Johna Penman, head of brands at Edrington-Beam Suntory UK Distribution, said: “As the number one Bourbon in the world, we wanted to move away from traditional training sessions and instead offer bartenders a unique opportunity to understand and experience the Jim Beam legacy first hand.
“Drawing from over two centuries worth of whiskey knowledge, these workshops will inspire bartenders by integrating some of the most influential speakers in the business to share their industry expertise – giving guests the warmest of welcomes to the family.”
Further details can be found at jimbeam-classof2018.com.