Botanist bar owner secures £10m to expand

16th April, 2018 by Melita Kiely

London bar and restaurant group ETM, which operates venues including The Botanist, Aviary and The Jugged Hare, has been granted £10 million (US$14.3m) to expand.


View from the terrace at the Aviary in London, owned by ETM Group

ETM secured the money through HSBC Bank. Prior to this, the group had planned a new site called Maple, which will open in Westfield White City this summer followed by two additional venues during its current fiscal year.

Ed Martin, co-founder and CEO, ETM, said: “With HSBC’s support and financial backing we will be able to develop and roll out new, innovative, experience-led concepts at a faster rate.

“Our focused approach to acquisition has already set in motion a platform for scalable expansion as evidenced by Aviary (Finsbury Square) and Greenwood’s (Victoria) first year of successful trading and the encouraging early performance from our new city bar, Broadleaf.”

Earlier this month, we unveiled the hottest bars from around the world that opened their doors in March.

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