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Beefeater unveils first travel retail-exclusive design

Pernod Ricard will launch a travel retail-exclusive bottle design of Beefeater London Dry gin next month – the first for the brand.

Beefeater-Travel-Retail
Beefeater has been given its first travel retail-exclusive bottle design

The limited-edition Beefeater Traveller’s Exclusive bottle boasts a “modern and vibrant” appearance, depicting a “new-age Yeoman” wheeling a suitcase behind him.

The bottle’s neck collar carries the strapline: ‘New look, same taste.’

Pernod Ricard Global Travel Retail will launch the new design in EMEA travel retail in May, before extending its availability to South America in October this year.

It’s been a busy year of innovation for Beefeater so far in 2018. Earlier this month, the brand launched a pink, strawberry-flavoured expression in the UK and Spain. It will be rolled out to an additional 12 markets this summer.

The launch was supported by a new global marketing campaign, called Pink Your Gin.

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