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ProWein offers matchmaking services for visitors
Wine and spirits trade show ProWein will launch a new networking tool at its upcoming event in Düsseldorf.
ProWein will take place in Düsseldorf next month
The Matchmaking Tool allows accredited trade visitors and exhibitors to search for products and contacts in the run up to the fair, taking place on 18-20 March.
The ‘smart’ platform proposes relevant people for users to talk to, and allows them to make appointments throughout the duration of the show. They can also save their interest and searches.
The technology used to create the Matchmaking Tool, based on smart algorithms, has been developed by British software think-tank Grip.
Marius Berlemann, director of ProWein and global head of wine and spirits, said: “Tuned to the given interests and needs the Matchmaking Tool brings together our exhibitors and trade visitors in a targeted manner already in the preparatory stages of the trade fair.
“This makes trade fair preparation even more efficient for both sides.”
The tool is accessible via the web portal at www.ProWein.com/MatchmakingE or through the ProWein Matchmaking App for iOS and Android OS.