New event Spirited to take London by storm tomorrow

14th March, 2018 by admin

The Spirits Business is preparing to host members of the drinks industry at its inaugural Spirited event in London tomorrow – when attendees can immerse themselves in the latest trends and products shaping the sector.

The inaugural Spirited event will take place in London tomorrow (15 March)

Held tomorrow (15 March) at Nine Adam Street in London, Spirited will be exclusively open to members of the trade from 12pm-4pm.

Visitors will have the opportunity to attend three different seminars.

At 1pm, The Spirits Business editor Amy Hopkins and The Whisky Exchange’s Billy Abbott will host a ‘Boundary-Breaking Whiskies’ masterclass, which will explore innovative and transgressive whiskies from around the world.

At 2pm, Jon Anders Fjeldsrud, brand champion for Mexico and the Nordics at Amathus Drinks, will take guests on a journey through the production of mezcal in his ‘Mezcal 101’ session.

Finally, at 3pm, Hannah Lanfear, spirits educator with the Wine & Spirit Education Trust (WSET), will host the ‘WSET: Exploring the Evolution of Flavour in Gin’ seminar.

All masterclasses are free to attend and places will be available on a first-come, first-served basis.

Spirited will also feature a number of brand stands showcasing new and cutting-edge products.

A World Bar will offer 16 cocktails from around the world, while a Taste Masters Zone will showcase top scorers from The Global Spirits Masters series. The New Products Zone will highlight new spirits making waves in the UK market.

To register for Spirited and any of the masterclasses, click here. The event is free to attend for members of the trade from 12pm-4pm.

Spirited will open up to consumers from 5pm-10pm.

Leave a Reply