New drinks distribution agency launches in UK

14th March, 2018 by Amy Hopkins

The former managing director of Marblehead Brand Development, Jeremy Rockett, has launched a new UK-based drinks distribution agency.

Jeremy Rockett is managing director of Craftwork

The company, called Craftwork, will distribute brands in the UK and in select export markets, working across independent bars, large on-trade groups, online retailers and off-trade grocers.

Babička Original Wormwood Vodka is one of the first brands to appoint Craftwork as its exclusive distributor for the UK and a number of export markets.

Craftwork also plans to develop its own brands in the future. Its strategy will focus on premium spirits and mixers.

Rockett has stepped into the role of managing director of the new company.

“I’m delighted to be heading up Craftwork,”said Rockett, who also previously worked as marketing director for Gonzalez Byass UK. “We have a fantastic proposition, which began gathering momentum as soon as discussions began.

“The board has over 75 years collective experience in the drinks trade and the team we have in place already covers all the key UK cities in the on-trade.

“We are taking on a handful of complementary agency brands in the UK and selected export markets, as well as delivering some exciting new products of our own as the year progresses.”

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