Jura to launch new signature single maltsBy Melita Kiely
Scotch whisky producer Jura is preparing to launch a new signature range of single malts globally, bringing a new smoky flavour profile to the brand.
Scheduled to launch in domestic markets around the world in April, the new collection comprises five single malt expressions, each with a “subtle smoke” flavour and packaged in a new bottle design.
The new range includes no-age-statement Jura Journey, bottled at 40% and matured in American white oak ex-Bourbon barrels. It is described as having a vanilla aroma, with citrus notes on the palate and a toffee fudge finish, and has a RRP of £33 (US$45).
Jura 10 is bottled at 40% abv, and was finished in oloroso Sherry casks following a 10-year maturation in American white oak ex-Bourbon barrels. With dark chocolate on the nose, nectarines on the palate and a ground coffee finish, the expression has an RRP of £38 (US$52).
Jura 12 has also been bottled at 40% abv, and was aged for 12 years in American white oak ex-Bourbon barrels before being finished in ex-oloroso Sherry casks. Consumers can expect to find chocolate aromas, leading to liquorice flavours and a soft smoke finish. With an RRP of £45 (US$62), Jura 12 will only be available in select markets.
Also bottled without an age statement is Jura Seven Wood (42% abv). The whisky has been aged in seven French oak and first-fill American white oak ex-Bourbon barrels. With an RRP of £59 (US$81), the single malt is said to offer tropical flavours with a hint of smoke, including peaches on the nose, candied orange to taste and a subtle smoke finish.
Completing the new collection is Jura 18 (44% abv), which has been matured for 18 years in American white oak ex-Bourbon barrels, and finished in fine red wine casks. On the nose, there’s said to be toffee notes, which lead to black forest fruits and bitter chocolate on the finish. It carries an RRP of £75 (US$103).
Kirsteen Beeston, global head of brand for Jura, said the new range represented a “huge step forward” in terms of flavour and product consistency for the brand.
She added: “There is so much richness with Jura and we now confidently feel we have landed on a proposition with real consumer resonance and a range of whiskies with strong appeal.”