Jack Daniel’s donates $25k to support firefightersBy Owen Bellwood
Jack Daniel’s Tennessee Fire has renewed its Rise From the Fire campaign with a US$25,000 donation to charities that support firefighters and victims of fire.
The Rise From the Fire campaign – a collaboration between the cinnamon-flavoured whiskey and American media corporation, iHeartMedia – highlights the efforts of national and local community organisations that benefit firefighters and victims of fire.
Through a nationwide series of benefit concerts, Jack Daniel’s Tennessee Fire is hoping to encourage consumers to support organisations which aid the firefighting community.
The Fire Family Foundation, the charitable hand of Firefighters First Credit Union, has been named as the national partner organisation for the fundraising campaign, which will kick off with a US$25,000 donation from the Brown-Forman-owned whiskey brand.
Dixie Abramian, chair of the Fire Family Foundation, said: “We are excited to continue our relationship with Jack Daniel’s Tennessee Fire for such a worthwhile cause.
“Rise From The Fire has truly helped us raise awareness and funds to further support our efforts for the fire community.”
Jack Daniel’s has first-hand experience of the devastation fire can cause, after its Tennessee distillery experienced a fire in the 1930s, halting production for several years.
Casey Nelson, brand director for Jack Daniel’s flavour portfolio, said: “Rise From the Fire ties directly to an important part of Jack Daniel’s history.
“We are honoured to aid in the effort to support firefighters and their communities across the country”
The Tennessee whiskey brand, which operates its own on-site fire brigade, recently launched a bartending mentoring programme, which will tour the UK in partnership with Ryan Chetiyawardana and his team of bartenders from Super Lyan.