Effen Vodka unveils limited-edition Chicago Cubs bottlingBy Owen Bellwood
Dutch vodka brand Effen is toasting its partnership with American baseball team the Chicago Cubs by launching a limited-edition bottle.
The brand is the official vodka of the baseball team and its home stadium at Wrigley Field.
Ahead of the team’s 2018 season, Effen Vodka has released a second iteration if its limited-edition bottle, which features the Chicago Cubs logo.
The limited-edition bottle is available in Chicago and select surrounding markets, carrying a suggested retail price of US$21.99. Effen Vodka will also be available at bar carts throughout the Wrigley Field stadium.
Effen Vodka has been the official vodka of the team since its owners, Beam Suntory, signed a multi-year deal with the club in 2017.
The deal includes the sale of Beam Suntory’s Maker’s Mark Bourbon, Hornitos Tequila and Jim Beam Bourbon brands at the stadium, and makes Beam Suntory the exclusive spirits provider at bar carts.
At the time, Chicago Cubs president of business operations, Crane Kenney, said: “We’re thrilled to welcome Beam Suntory as a Legacy Partner and know our fans will enjoy their premium spirits at the friendly confines.”