Distilled Spirits Council unveils ‘modern’ branding

21st March, 2018 by Amy Hopkins

US trade body the Distilled Spirits Council is continuing its “modernisation effort” with a brand overhaul.

The new logo is ‘clean, classic and modern’

Following a previous rebrand in 2016, the organisation has unveiled a new logo, website and annual report featuring an updated look.

The new logo features a Martini image, while the website has been given an “easy-to-navigate format” that highlights the association’s policy priorities, economic statistics, cocktail recipes and spirits category videos.

It is targeted towards regulators, policy-makers, media and council members, and also includes a number of lifestyle-focused features.

The annual report, meanwhile, showcases the new aesthetic and the association’s “forward-looking attitude”.

Kraig R Naasz, president and CEO of the Distilled Spirits Council, said: “The distilled spirits sector has achieved both record sales and exports, with eight consecutive years of market share growth.

“To celebrate this achievement, we are introducing a modern branding initiative that reflects consumer enthusiasm for spirits and celebrates the cocktail culture both domestically and around the globe.

“Our new logo, website and annual report are clean, classic and modern, and feature an iconic image of a stemmed cocktail glass instantly associated with distilled spirits.”

In 2017, spirits sales in the US hit US$26.2 billion, up 4%, while volumes rose 2.6% to 226m cases.

Naasz continued: “As we approach the one-hundred-year anniversary of Prohibition’s repeal, the Distilled Spirits Council is committed to modernising outdated blue laws, improving access to spirits for adult consumers and ensuring our members and their products are positioned for future success.

“Our rebranding initiative embodies this overall modernisation effort.”

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