Cocktail Artist eyes home bartenders with new mixesBy Owen Bellwood
Cocktail Artist is targeting at-home drinking occasions with the launch of a range of cocktail mixes, each designed by bartenders across the US.
The American cocktail ingredient brand has released seven new cocktail mixes, each crafted by a bartender from across America and the Bahamas – including The Museum of the American Cocktail co-founder, Chris McMillian; and Tipsy Bartender host and creator, Skyy John.
Jay Whitney, president of FoodStory Brands, parent company of Cocktail Artist, said: “Cocktail Artist started with the simple mission to empower home bartenders to confidently make craft cocktails with ease, and the line has surpassed expectations in its first year on the market.”
Cocktail artist launched in 2017 with a range of eight cocktail mixes and ingredients, it has since expanded its portfolio with the release of seven new mixes including a Piña Colada, Bloody Mary, Strawberry Daiquiri and Margarita.
John, who created the Margarita mix for the new range, said: “I want to help people make delicious cocktails easily – and have fun with it. My Cocktail Artist Margarita Mix is so smooth that you can enjoy it on its own or with spirits, from Tequila to rum or vodka.”
Following its launch last year, Cocktail Artist now boasts a range of 15 cocktail mixes and ingredients, each available from Walmart stores across America with a starting RRP of US$2.87.