Bushmills celebrates St Patrick’s Day with Foy Vance
Irish whiskey brand Bushmills has released a new short film starring singer-songwriter Foy Vance, which encourages whiskey fans to celebrate St Patrick’s Day.
Vance, who was born in Northern Ireland, partnered with the country’s oldest working distillery on the ‘poetic’ new film ahead of St Patrick’s Day on 17 March.
He recently signed to Ed Sheeran’s Gingerbread Man Records, has penned music for some of the biggest names in the music industry and released his latest album The Wild Swan in 2016.
The film encourages whiskey fans to mark the day “the way real Irish people do” and features a script written by Irish poet Jon Plunkett.
Plunkett, a friend of Vance, was inspired by the importance of home for his poem Real Irish, which features prominently in the Bushmills video.
Vance said: “It felt great to be amongst the Bushmills family again. It’s always good to come home to such a heart (and throat) warming welcome.”
Culminating with the words of The Bushmills Toast, Bushmills Irish Whiskey hopes the film will inspire consumers to raise a glass to the ‘real Irish’ this St Patrick’s Day.
Colum Egan, master distiller at Bushmills Irish Whiskey, said: “As the oldest working distillery in Ireland our whiskey is made by the hands of the close Bushmills community and has been for centuries. We pride ourselves on our unwavering character and that’s really because of the people who make it – doing what’s right rather than what’s popular.
“Foy captures this ethos in his music. The places he’s lived and the people he’s met have influenced his song writing and with his Irish roots so close to his heart, we knew he would be the perfect choice to help us celebrate the real essence of modern Ireland ahead of St. Patrick’s Day.”
This isn’t the Irish whiskey brand’s first tie up with the music industry, last year Bushmills Irish Whiskey partnered with Lowden Guitars to create a limited edition guitar made from whiskey barrels.
Check out the new Bushmills film below.