Buffalo Trace bottles fans’ ‘perfect’ BourbonBy Melita Kiely
Buffalo Trace has decided to turn Bourbon lovers’ dreams into reality with the release of a new bottling tailored specifically to their preferences: W.L. Weller CYPB (Craft Your Perfect Bourbon).
The Bourbon is a result of Buffalo Trace Distillery’s ‘Craft Your Perfect Bourbon’ website, which launched two years ago as a “light-hearted attempt” to educate people about the spirit.
The interactive site enables fans to choose their Bourbon recipe, warehouse placement, age and abv. Since it launched, a total of 100,239 Bourbon drinkers have logged on to ‘craft’ their ideal expression.
An “overwhelming” number of users chose a wheated Bourbon recipe, matured for eight years. The majority also chose to age their barrel on the top floors of the warehouses, and then bottle the liquid at around 45-47.5% abv.
As a result, Buffalo Trace is set to release a small batch Bourbon made from a wheat recipe, aged for eight years on the top floors of the warehouses, and bottled at 47.5% abv. The Bourbon will be launched this summer at an RRP of US$39.99 per 750ml.
Kris Comstock, senior marketing director, said: “Although we certainly didn’t set out to produce a new Bourbon based on this ‘craft your own’ experience, the results were overwhelmingly consistent, so why not give whiskey drinkers what they want?
“We’re thrilled how so many fans have interacted with the website, and we hope more will try their hand at crafting their perfect Bourbon.”