375 Park Avenue Spirits shakes up sales strategy

8th March, 2018 by Melita Kiely

US importer 375 Park Avenue Spirits has restructured its sales division and created three new management positions in an effort to better support the firm’s “lofty growth ambitions”.

375 Park Avenue Spirits

375 Park Avenue Spirits has restructured its sales division

Jake Mutscheller and Sam Scheibal have both been appointed to the role of general manager, while Lauren Martin Ward has been promoted to control states director ­– all new positions within the company. The trio will report to Evan Cohen, national sales manager. Cohen said: “We are continuously evaluating our structure to ensure we’re able to accomplish three key elements within our business: efficiently interface with our wholesalers and trade partners; capitalise on channel opportunities; and develop our team members to set us up for the long game.

“These changes check those boxes and further set us up for sustainable success with our partners.”

Mutscheller and Scheibal will be tasked with supporting 375 Park Avenue Spirits’s biggest distribution partners: RNDC-Breakthru and Southern Glazer’s Wines & Spirits. Mutscheller will be the primary contact for RNDC-Breakthru, while Scheibal will work closely with Southern Glazer’s Wines & Spirits.

Further regional changes to the firm include Midwest regional manager Tom Kempski now taking on Illinois, Wisconsin and Indiana; Southwest regional manager Carl Brach taking responsibility for Texas, Oklahoma, Louisiana, Missouri and Arkansas; and Southeast regional manager John Liggett now managing Georgia, South Carolina, Tennessee and Kentucky.

Jason Schladenhauffen, who was appointed president and COO of 375 Park Avenue Spirits in January 2017, said: “With this reorganisation, 375 Park Avenue Spirits is essentially betting on the come that we’ll deliver against our lofty growth ambitions.

“Lastly, this new structure allows us to better develop our team members and proper career path to set this company up for the generations that follow us.”

375 Park Avenue Spirits is an independent subsidiary of US spirits group Sazerac.

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