Woodford Reserve names assistant master distiller

Brown-Forman’s Woodford Reserve Bourbon brand has promoted its master taster, Elizabeth McCall, to the role of assistant master distiller.

Elizabeth McCall has been named assistant master distiller for Woodford Reserve

In her new role, McCall will work under the direction of master distiller Chris Morris on the innovation and development of new products.

McCall, 33, has been a member of Brown-Forman’s research and development department since 2009. She is the second generation of her family to work in the Bourbon industry, following in her mother’s footsteps.

She joined Brown-Forman after gaining a Masters degree from the University of Louisville.

In her role as master taster, McCann assisted in developing tasting notes for different Woodford Reserve whiskeys. She also helped define a sensory standard, which every batch of Woodford Reserve must comply to.

“Elizabeth brings not only exceptional sensory and analytic skills to the distillery but also an inspiring passion for Woodford Reserve,” Morris said. “I look forward to continue mentoring Elizabeth as she begins her new role of assistant master distiller.”

Last month, Woodford Reserve hired Chris Poynter as its new public relations and partnership manager.