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Walsh Whiskey signs €4m distribution deal in Canada
Ireland’s Walsh Whiskey Distillery has signed a €4 million (US$4.89m) distribution deal with Woodman Wines & Spirits in Ontario, Canada.
Bernard Walsh, founder and MD of Walsh Whiskey Distillery, and Russell Woodman, chief executive, Woodman Wines & Spirits
The four-year agreement means Woodman Wines & Spirits will have exclusive distribution rights to the Irish whiskey producer’s 10-strong portfolio in the region, including the Writers’ Tears and The Irishman brands.
Bernard Walsh, founder and managing director of Walsh Whiskey, said: “Having watched Writers’ Tears – Copper Pot achieve great success under Woodman’s guidance, especially in places like Toronto, we now have great confidence in what Woodman Wines & Spirits can do with our entire portfolio.”
The contract is being announced today (Wednesday 28 February) as part of a trade mission by the Irish government’s Department of Agriculture, Food and the Marine in association with Bord Bia, the Irish Food Board.
The Irish Spirits Association has identified Canada as one of the top five markets for future growth export, as a result of the implementation of Comprehensive Economic and Trade Agreement (CETA) between the EU and Canada.
Minister Michael Creed, who is leading the trade mission, said: “This partnership between Walsh Whiskey and Woodman Wines & Spirits is an exemplar of what we believe many other Irish and Canadian companies can do together.
“It is the result of a partnership based on an excellent product and an excellent service, cemented by trust that they have built since their first commercial steps together a few years ago.”