Top 10 spirits marketing campaigns in January 2018

1st February, 2018 by Owen Bellwood

Rooster Rojo

Rooster Rojo Tequila has become the main sponsor of the J2 Racing team.

The Amber Beverage Group-owned brand will be the team’s primary sponsor for the full 2018 VLN season, in a partnership that will see Rooster Rojo reach sports enthusiasts worldwide. The deal, which will also cover the ADAC Zurich 24­hour race, held at Germany’s iconic Nürburgring racetrack, is the first global sponsorship deal on this scale to promote the Tequila brand.

Amber Beverage Group chose to publicise the brand through motorsport as it “resonates very well with the bold, confident, independent and exceptional personality of Rooster Rojo Tequila”.

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