Top 10 captivating pink spirits

19th February, 2018 by Nicola Carruthers

As some of the biggest gin brands tap into the trend for pink, we look at the leading producers adding a splash of millennials’ favourite colour to their spirits.

SB takes a look at some of the spirits targeting millennials with Instagram-worthy expressions

SB takes a look at some of the spirits targeting millennials with Instagram-worthy expressions

Last year, we predicted the pink gin trend would only grow with a number of big distillers following suit, including Diageo with Gordon’s Gin and, more recently, French drinks group Pernod Ricard, which announced its release of a pink variation of its Beefeater gin last week.

Alcohol producers are clearly taking note of the trend with more distillers unveiling a variety of pink spirits – and it’s not just gin either. Distillers are moving into pink vodka and liqueurs to target millennials with the most pleasing, rose-tinted expressions worthy of an Instagram post.

It seems the popularity of so-called ‘millennial pink’ is here to stay, as many distillers start to make their limited-edition rose-coloured expressions part of their permanent ranges.

Scroll through the following pages for our pick of the top 10 pink spirits. 

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