Tito’s vodka eyes up South America expansion

5th February, 2018 by Melita Kiely

Texas-based Tito’s Handmade Vodka is expanding its distribution footprint by launching in Chile and Peru this month.

Tito's-Vodka-Chile-Peru

Tito’s Vodka is set to launch in Chile and Peru

Tito’s will enter the South American markets through a distribution partnership with regional distributor Webb Banks, and local distributors Viña Santa Rita and Perufarma. More markets are to follow later this year.

In Chile, Tito’s will be available to purchase in both the on- and off-trade, while the brand will focus more on cocktail culture in Peru.

Furthermore, Tito’s has teamed up with regional duty free distributor Edrington Travel Retail Americas to launch with Dufry in Brazil. This will be followed by Argentina, Chile, Peru and Uruguay.

John McDonnell, managing director of Tito’s International, said: “South America represents a big opportunity for Tito’s. The region’s economies are in good health and although craft is not as developed in South America as North America, word is spreading fast.

“[Chile and Peru] are two of the fastest growing economies and given the quality of the product and the American entrepreneur story, we see great potential for Tito’s.”

Last month, Tito’s collaborated with a luxury chocolate manufacturer to create a range of vodka-infused sweets.

In October last year, Tito’s founder Bert Beveridge was named as the newest spirits billionaire to join the list of America’s richest people.

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