Hi-Spirits offers bartenders trip to Bar Convent BrooklynBy Owen Bellwood
UK drinks distributor Hi-Spirits has launched a new sales incentive in the UK offering bars the chance to win a trip to Bar Convent Brooklyn.
Hi-Spirits, the UK & Ireland distributor of Brooklyn Gin, has launched a sales incentive for the craft gin brand across the country, which will see winning bar teams fly to New York for the trade event.
Bars across the UK can win the points-based incentive by collecting bottle tops from sales of Brooklyn Gin and through social media posts promoting the brand.
Dan Bolton, managing director of Hi-Spirits, said: “Bars now have a huge choice of gins, so with the much-anticipated Bar Convent Brooklyn trade event taking place in the home of Brooklyn Gin in June, this incentive is designed to recognise and reward bars that are supporting the brand.
“Our seven winning bartenders will enjoy an unforgettable trip and get a feel for the true Brooklyn spirit.”
A winning bar team from seven regions across the country, including London, Scotland and Newcastle, North, South Coast, Midlands, South West and Ireland, will be flown to New York for the trade show.
The incentive runs from 15 February until 31 April and any bar hoping to take part should contact Hi-Spirits by emailing Brooklyn@hi-spirits.com.
2018 will see the launch of Bar Convent Brooklyn, an extension of the Bar Convent Berlin trade show for bar professionals.