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Haleybrooke launches Snow Queen Vodka in GTR
Drinks manufacturer Ellustria has signed a deal with Haleybrooke International to launch its Snow Queen Organic Vodka in global travel retail.
Snow Queen Organic Vodka unveiled a new bottle design to celebrate its 21st anniversary in 2017
Following a multi-million-pound rebrand of the super-premium vodka, Snow Queen will now be distributed by Haleybrooke international in duty-free and travel-retail stores worldwide.
Roman E. Park, managing director of Ellustria, said: “We are looking forward to working with Haleybrooke International and introducing Snow Queen to duty free.
“The time has now come to continue Snow Queen’s legacy into unexplored territory and to further make our products available for the duty-free consumer.”
As part of its rebranding effort, the vodka brand unveiled a new bottle design and transferred its bottling to France.
Patrick Nilson, president of Haleybrooke International, added: “We are excited about launching the new re-positioned Snow Queen Organic Vodka in the travel retail channel, which is the perfect place for super-premium products.”
The vodka, bottled in France, is made using certified organic wheat and traditional filtration techniques.
Snow Queen Organic Vodka will be available in travel retail stores around the world in one-litre bottles for US$39.
Last year, Haleybrooke International expanded its travel retail portfolio with the launch of vodka-Tequila hybrid Red Eye Louie’s Vodquila in duty free.