Global Brands unveils new bottle for Teichenné liqueursBy Owen Bellwood
Liqueur brand Teichenné has been given a bottle redesign, which it hopes will appeal to influential bartenders.
Designed in collaboration with bartenders, the new bottle features a smaller base to take up less room on back bars and a longer neck to provide a larger space for gripping and pouring for bartenders.
Marc Teichenné, general director of Teichenné, said: “Teichenne is perfect for creating old classic cocktails as well as exciting new serves. We created this liqueur with premium tastes in mind, using the richest ingredients to help it bring to life some of the finest cocktails around the world.
“These new bottles, we feel, now really reflect the quality and craftsmanship of the liquid inside the bottle.”
The new frosted bottle design has been rolled out for its portfolio of flavoured liqueurs, which includes Green Apple, Vanilla, Chocolate and Raspberry.
Jen Draper, head of marketing at Global Brands, said: “The fresh new look is designed to capture the attention of both bartenders and consumers alike. By working with the Teichenné family, we really understood the family’s story and therefore the heritage and provenance of the brand.
“From there, we were able to create a bottle that worked in the modern world, while making sure that it expressed its rich, craft history.”