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Diageo appoints first ever Singleton brand ambassador
Drinks giant Diageo has appointed Ervin Trykowski as the first global brand ambassador for its Singleton Scotch whisky brand.
Ervin Trykowski founded the UK’s first bartending community, the Glasgow Bartenders Club
The 30-year-old from Scotland has been named the first global brand ambassador following his work for the Scottish bartending community.
Trykowski has spent many years working as a bartender, and founded the UK’s first bartending community, the Glasgow Bartenders Club.
His goal for the Glasgow Bartenders Club was for bartenders to have a place to come together, learn and share ideas.
Trykowski said: “The best bartenders know what you want to drink before you do; [they] can tell your mood and are an amazing judge of character.
“But there’s a balance to it, because it’s not about us making decisions for you and telling you what’s good for you. It’s a delicate line of just knowing what you want and letting you choose, and tell your own story.”
It is hoped that Trykowski’s passion for bartending will help the Scotch brand reach wider audiences.
Trykowski said: “The legacy of Singleton is that it is the biggest malt whisky maker in the world; it’s about inclusivity. Singleton talks to everyone because it’s a drink for everyone.”
The Singleton range contains liquid from three distilleries: Glendullan, Glen Ord and Dufftown.
Diageo Global Travel Retail recently launched a 40-year-old iteration of The Singleton Glendullan single malt Scotch whisky as part of its new Forgotten Drop Series.