Casamigos Tequila extends line with mezcal
Diageo has extended its newly acquired Casamigos Tequila brand with the launch of a mezcal.
Casamigos Mezcal is the first permanent line extension from the Casamigos Tequila brand
Made in Santiago Matatlán, Casamigos Mezcal is crafted from 100% espadin agaves and bottled at 40% abv.
The un-aged mezcal is made in small palenques (or meeting places), where piñas are split and laid to cook for four to six days in six-tonne earthen pits lined with volcanic rocks heated by an oak wood fire.
Once cooked, the piñas are cooled for 24 hours before the crushing process begins. Depending on the season, the mezcal ferments for two to eight days before being distilled twice in copper pot stills. It is then allowed to stabilise for 30 days before mountain spring water is added.
Casamigos Mezcal is described as “balanced and elegant”, offering notes of tamarind, pomegranate, banana and mango.
Casamigos Tequila, which was founded by George Clooney, Rande Gerber and Mike Meldman in 2013, was sold to Diageo last year in a deal worth up to US$1 billion.
Following the deal, Diageo confirmed that the founders of Casamigos will have “continued involvement and active participation” in the future of the brand.
“There’s nothing like it on the market,” said Clooney and Gerber in a statement. “We’ve created a mezcal that is as good as our Tequila. Casamigos Mezcal is uniquely smooth, easy to drink and smoked to perfection.”
Gerber added: “I think people will love our mezcal as much as we do. We have proven to never settle for anything but the best and are extremely proud of what our family in Oaxaca have created. The fact that their tradition has continued over four generations, shows their dedication to perfection and we are extremely proud to add this to our Casamigos family.”
It is recommended sipped at room temperature from clay shot bowls called copitas.
Casamigos Mezcal is available at an RRP of US$59.99 for 750ml and will also be available in one-litre format across the US, Canada, UK, Australia.
(L-R) Casamigos founders Mike Meldman, George Clooney and Rande Gerber