Top spirits marketing campaigns in December 2017

3rd January, 2018 by Owen Bellwood

Pernod Ricard

Pernod Ricard UK has developed a new cocktail­-making skill for Amazon’s Alexa devices.

The voice­-activated skill works with the Amazon Show device, and offers easy-­to-­follow cocktail recipes and serving suggestions, as well as recipes ideal for specific occasions, such as Halloween and Christmas.

Sille Opstrup, head of digital for Pernod Ricard UK, said: “Experimenting with smart technology is just one of the ways we are continuing our mission to shape the nation’s drinking experiences.”

According to Pernod Ricard, 88% of young adults would be more likely to make cocktails at home if the process was easier.

One Response to “Top spirits marketing campaigns in December 2017”

  1. Sara Quinn says:

    I am the best critique for this!

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