Top spirits marketing campaigns in December 2017

3rd January, 2018 by Owen Bellwood

Southern Comfort

Southern Comfort has launched a new campaign focusing on its New Orleans roots. The new campaign uses the strapline ‘The Spirit of New Orleans’ to shine a light on the brand’s close links with its home city of New Orleans. Amanda McLeod, Hi­Spirits marketing director, said: “The new Southern Comfort campaign emphasises the brand’s connection with New Orleans, as well as spotlighting the new bottle and label design.”

Sazerac purchased the brand from Brown-­Forman in early 2016 and reintroduced whiskey to the recipe after the Jack Daniel’s owner reportedly phased the spirit out of the drink.

One Response to “Top spirits marketing campaigns in December 2017”

  1. Sara Quinn says:

    I am the best critique for this!

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