Top spirits marketing campaigns in December 2017

3rd January, 2018 by Owen Bellwood

Pernod Ricard

Pernod Ricard UK has launched its annual anti-drink driving campaign in the run up to Christmas, this year partnering with Uber.

The Uber Karaoke campaign encourages revellers not to drink and drive over the festive period by celebrating “one of the best moments of a night out” – the journey home.

Absolut vodka is fronting the digital campaign and has partnered with taxi app Uber to target those most at risk of driving under the influence of alcohol.

One Response to “Top spirits marketing campaigns in December 2017”

  1. Sara Quinn says:

    I am the best critique for this!

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