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News
Tomatin sees visitor centre turnover top £1m for first time
Scotch whisky distillery Tomatin saw a record number of visitors pass through its doors last year, boosting its 2017 visitor centre turnover to more than £1 million (US$1.4m) for the first time.
The Tomatin visitor centre shop
In 2017, Tomatin’s turnover from its distillery centre peaked at £1,046, 654, up 327% from 2012 when turnover reached £244,618.
In terms of visitor numbers, last year the Highland distillery welcomed 49,899 guests – an increase of 142% (20,640) compared to 2012. The surge in visitors and turnover has been attributed to increased awareness of the Tomatin brand around the world.
Louise Taylor, Tomatin visitor centre manager, said: “We have put a lot of effort into developing high quality and informative tours, with an ‘access all areas’ approach allowing our visitors and loyal fans to really understand who we are and what we do at Tomatin.
“Our tours cater for different interest levels, ranging from those who are visiting a Scottish whisky distillery for the first time to those who have visited many others before.
“Our most in-depth tour is the Single Cask Experience, where visitors can learn the importance of cask selection, with an in-depth tour of the distillery and warehouses before ending their journey with a tutored tasting of five distillery exclusive single cask whiskies.”
Among its numerous whisky releases last year, Tomatin also created the ‘world’s first’ whisky barrel-aged tea.